Q: Did you misspell purple? Why did you name the app Pureple?
A: No. Well, yes and no. Although it’s not uncommon we misspell certain words, purple was not one of them. We had to misspell it to be able to register a domain name (www.pureple.com) as purple.com was taken long ago. Purple is the color our daughter, then 4 year old, was fascinated with. We wanted to include her to this new night and weekend project mom & dad is talking about passionately for hours. Now 6 years old, she draws some of the art we use in marketing. Soon you might see some on the blog.
Q: Is it the movie ‘Clueless’ what inspired you for writing Pureple?
A: No, we wish we did watch ‘Clueless’ before writing Pureple. We found out about it from dear Pureplers after Pureple was released. Then we watched the Cher’s closet scene over and over. It’s so much fun to be associated with.
Q: Now a serious question. What sets Pureple apart from other similar apps?
A: Two among others raises to the top:
- Our Suggestion engine, which learns user’s style over time and suggests full outfits from your own closet.
- You do not have to take pictures of what you own to build your wardrobe. Pureple finds the images for you from the web. This allows building your wardrobe anywhere, when you get a chance. Plus, you usually get professional pictures. It also remembers where you added an item from, in case you’d like to go back and find out more about it.
Q: Do you use Pureple yourself?
A: Yes! We all do. Last I checked, I had 481 items and hundreds of outfits in my Pureple closet. With kids and busy work, that’s the only way I am able to plan my outfits. It helped me realize that first, I have too much items, most of them unused, yet, if I could find/see the right item at right time, I’d love to use them. Next, even though I am an organization freak, I both lack the time and a big enough closet to perfectly organize. With the technology we have right now, it is not only super easy digitally, it is also possible to organize in incredible ways e.g. all the different ways I can wear an item. Now I can get out of the house feeling pretty good about how I look even if I had only 5 minutes.